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SportCaller, the free-to-play (FTP) game specialist, has partnered with leading bet-on-lotteries operator Lottoland for the launch of Jungle Jackpot, another concept in its ever-expanding portfolio of products and clients.
The £1m jackpot FTP game is set to roll out for the upcoming series of I’m a Celebrity Get Me Out of Here!, hosted by Declan Donnelly and Holly Willoughby.
Jungle Jackpot offers players the opportunity to win £1m if they can correctly forecast the final placings of the 12 contestants in the ITV programme, by predicting the order in which they will leave the jungle. A secondary daily prediction game, once the evictions start, will also provide players with the chance to win smaller rewards and cash prizes, based on their following of the show and what’s happening day-to-day in the camp.
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The main jackpot will see Lottoland partner with some of the UK’s biggest digital properties to promote the game and reach a broad and highly social target audience, opening up the opportunity to introduce them to the value and innovation provided across Lottoland’s lottery betting and wider gaming products.
Having cornered the market for free-to-play sporting games, SportCaller MD Cillian Barry said the launch was the provider’s first foray into mass-media events in order to engage a new and truly mainstream audience.
Barry said: “It’s a real coup to be collaborating with Lottoland on a jackpot product which speaks to a broader demographic, over and above the sports betting community that is our usual focus. Our combined ability to deliver presents a genuine test case for FTP flourishing outside its original sporting-betting domain by bringing to market a game that will appeal to the wider general public. Jungle Jackpot is a genuine industry-first for such a popular TV show.”
“Novelty betting has been around for years with Paddy Power et al, but this game is now redefining novelty appeal for non-gambling-focussed users. Jungle Jackpot sets a new standard for the next generation of online media consumers – it’s fun, fast, accessible and instantly immersive. In a typically standardised market for sign-up promotions and bonuses, SportCaller offers a third way to market. With our jackpot prediction games, we empower operators and media owners by converting traffic into transactional customer accounts, delivering trackable levels of increased player-activity and loyalty, which means clear, measurable payback.”
Nigel Birrell, CEO for Lottoland added: “The ability of SportCaller’s games to organically harness player engagement around sports events made them the perfect fit for this partnership. We’ve no doubt Jungle Jackpot will provide a real and immediate boost to both our acquisition and the cross-selling of Lottoland’s array of popular products.
“The social elements of this game can also deliver significant potential for growth. The main £1m Jungle Jackpot game gives every adult fan of the show the chance to win a lottery-level prize from a simple prediction mechanic. After all, who doesn’t have an opinion on what will happen each year when this rag-tag group of celebs heads into the jungle? The daily prediction games also represent a very accessible way to make a prediction on who will leave the jungle next, giving viewers a chance to test their opinions for rewards, and ultimately a share of a £10,000 cash prize, if proving to be the ultimate jungle judge!”
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All games are fully compliant with global regulations, and are available across mobile and desktop channels on Jungle Jackpot. The Jungle Jackpot microsite hosting the games is geolocated to UK & Ireland players only, via SportCaller’s geo-restricting tech.